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Indonesia’s Retail Sector Taking a Leap on Global Retail Development Index
July 5th, 2016By - CEM Team
Indonesia has a large population of 255 million, coupled with a growing internet presence and rapid urbanisation. These factors make Indonesia a lucrative investment destination for retailers all around the world. Indonesia’s growing middle class population is expected to contribute to 10% of the retail sector’s annual growth. Currently, Indonesia’s retail sector is estimated to be USD $324 billion. According to the Indonesian E-Commerce Association, e-commerce transactions worth $24.6 billion are expected to take place in 2016, from $8.2 billion in 2013.
Also, as per the Indonesia Retailers Association, the turnover of this industry in the country is expected to grow 14% year-on-year in 2016 to over $15 billion from $13.2 billion in 2015.
The government opened up the e-commerce industry to foreign ownership if the business value is over $7.49 million. E-commerce is expected to give a boost to the retail sector, given Indonesia’s large smartphone user base. Additionally, the retail sector is expected to be a beneficiary of the government’s plans to improve infrastructure, especially its roads and ports. Owing to these lucrative future prospects, a number of businesses have already planned their foray/expansion in Indonesia.
A brief snapshot of some of the recent actions taken by leading retail companies in Indonesia:
- Indomaret, a popular Indonesian convenience store chain, plans to open an additional 1600 branches across the country in 2016 to its existing 12,210 stores.
- Lulu, a United Arab Emirates based hypermarket chain plans to invest $500 million in Indonesia over the next 5 years.
- In June 2015, Matahari Putraprima launched premium supermarket Foodmart Primo
- Transmart Carrefour expanded to restaurants, retail chains and entertainment.
- Happy Fresh raised $12 million to invest into its e-commerce business.
- Alfamart has now included third party products in their e-commerce website.
- Kore and Japan based retailer Lotte and Indonesia’s Salim group have partnered to develop an e-commerce business with equal share of investment.
- Courts Indonesia, whose sales have doubled since they began in 2014, plans to add 4 stores to the existing 5 in 2017.
- Amazon plans to invest $600 million in Indonesia to build up its e-commerce infrastructure in the country. IKEA, H&M, Courts and Lenovo are among other global retail giants that are planning an expansion of their business in Indonesia.
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